‘Given the tremendous exposure of social media in the popular press today, it would seem that we are in the midst of an altogether new communication landscape’ (Kietzmann, 2011, 241). According to Weber (2009, 3) ‘Learning to market to the social web requires a new way to communicate with an audience in a digital environment’. Whilst this presents challenges to those in the tourism events sector, it also provides enormous opportunities. Event planners and organisers in the tourism arena must engage with the popular forms of social media if they are to ensure success in today’s competitive marketplace.This paper explores what the authors here term the social media (web 2.0) landscape and proposes a framework of social media’s impact on tourism events, identifying key aspects that event organisers and marketers should adhere to in order to maximise current and future success.
|Title of host publication||Unknown Host Publication|
|Publisher||Ulster University Business School|
|Number of pages||8|
|Publication status||Published - 22 Jun 2012|
|Event||International Conference on Tourism and Events: Opportunities, Impact and Change - Europa Hotel, Belfast|
Duration: 22 Jun 2012 → …
|Conference||International Conference on Tourism and Events: Opportunities, Impact and Change|
|Period||22/06/12 → …|
- social media
- digital marketing
- event management
Bolan, P., Kearney, M., & Smyth, I. (2012). The impact of Social Media on Tourism Events: Exploring and harnessing the Web 2.0 landscape to maximise success. In Unknown Host Publication Ulster University Business School.