The Impact of Internet Technologies on the Airline Industry: Current Strategies and Future Developments

Research output: Contribution to journalArticlepeer-review

17 Citations (Scopus)


This paper examines the impact of Internet technologies on value creation in the airline industry and focuses on the Internet strategies of two European low-cost and two traditional operators.Four notable value drivers in the aviation context are identified, namely efficiency, complementarities, lock-in and novelty.The Internet represents a powerful technology for commerce and communication between airlines and consumers and the paper highlights the implications for corporate strategists as customer expectations increase over time and the boundaries of the airline industry become increasingly blurred.
Original languageEnglish
Pages (from-to)31-47
JournalStrategic Change
Issue number1
Publication statusPublished (in print/issue) - 13 Jan 2003

Bibliographical note

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