This paper examines the impact of Internet technologies on value creation in the airline industry and focuses on the Internet strategies of two European low-cost and two traditional operators.Four notable value drivers in the aviation context are identified, namely efficiency, complementarities, lock-in and novelty.The Internet represents a powerful technology for commerce and communication between airlines and consumers and the paper highlights the implications for corporate strategists as customer expectations increase over time and the boundaries of the airline industry become increasingly blurred.
|Publication status||Published (in print/issue) - 13 Jan 2003|
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