Abstract
This study examines how Northern Ireland is represented and portrayed online and the image this portrays to potential tourists. Research examines a number of key cases such as the Northern Ireland Tourist Board (NITB), Belfast City Council and Museums and Galleries of Northern Ireland (MAGNI) and the digital imagery and content they provide on their websites for the world to view. Findings reveal a wide variety of material, some of which is irrelevant and inappropriate in its use and application and a lack of understanding on the part of some of these organisations as to exactly what they should be addressing in this regard.
| Original language | English |
|---|---|
| Title of host publication | Unknown Host Publication |
| Publisher | Ulster University |
| Number of pages | 7 |
| Publication status | Published (in print/issue) - 5 Jul 2004 |
| Event | International Conference on Film, Television & Media : Regionalism & Globalised Cultures - University of Ulster, Coleraine Duration: 5 Jul 2004 → … |
Conference
| Conference | International Conference on Film, Television & Media : Regionalism & Globalised Cultures |
|---|---|
| Period | 5/07/04 → … |
Keywords
- tourism
- hyper-reality
- online marketing
- destination image
- media image