| Original language | English |
|---|---|
| Title of host publication | Destination Branding |
| Editors | N Morgan, A Pritchard, R Pride |
| Place of Publication | London |
| Publisher | Elsevier |
| Pages | 169-182 |
| ISBN (Print) | 978-0-08-096930-5 |
| Publication status | Published (in print/issue) - 2009 |
The Future Challenge
I Yeoman, Una McMahon-Beattie
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review