The Future Challenge

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDestination Branding
EditorsN Morgan, A Pritchard, R Pride
Place of PublicationLondon
PublisherElsevier
Pages169-182
ISBN (Print)978-0-08-096930-5
Publication statusPublished - 2009

Cite this

Yeoman, I., & McMahon-Beattie, U. (2009). The Future Challenge. In N. Morgan, A. Pritchard, & R. Pride (Eds.), Destination Branding (pp. 169-182). Elsevier.