The Experience Economy: Micro Trends

Ian Yeoman, U McMahon-Beattie,

Research output: Contribution to journalArticle

3 Citations (Scopus)
35 Downloads (Pure)

Abstract

Purpose

This trends paper is based upon a literature review and access to a series of databases; thus, with the help of these the purpose of this paper is to provide insight into changing consumer behaviours.

Design/methodology/approach

This paper explores how the experience economy will evolve and outlines the micro and sub-trends that will shape its future.

Findings

This paper identifies seven micro trends associated with the experience economy. The micro trends are: once is never enough, luxury experienced, leisure upgrade, escape from modernity to authenti-seeking, fluid identity, everyday exceptional and experience first.

Originality/value

This trends paper provides useful insights into the experience economy for researchers, practitioners, students or interested parties. Going beyond a broad interpretation, it focuses on specific micro trends in action.

Original languageEnglish
Pages (from-to)114-119
Number of pages6
JournalJournal of Tourism Futures
Volume5
Issue number2
Early online date4 Jul 2019
DOIs
Publication statusE-pub ahead of print - 4 Jul 2019

Keywords

  • Consumer trends
  • Tourism

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