The Experience Economy: Micro Trends

Ian Yeoman, U McMahon-Beattie,

Research output: Contribution to journalArticlepeer-review

30 Citations (Scopus)
284 Downloads (Pure)



This trends paper is based upon a literature review and access to a series of databases; thus, with the help of these the purpose of this paper is to provide insight into changing consumer behaviours.


This paper explores how the experience economy will evolve and outlines the micro and sub-trends that will shape its future.


This paper identifies seven micro trends associated with the experience economy. The micro trends are: once is never enough, luxury experienced, leisure upgrade, escape from modernity to authenti-seeking, fluid identity, everyday exceptional and experience first.


This trends paper provides useful insights into the experience economy for researchers, practitioners, students or interested parties. Going beyond a broad interpretation, it focuses on specific micro trends in action.

Original languageEnglish
Pages (from-to)114-119
Number of pages6
JournalJournal of Tourism Futures
Issue number2
Early online date4 Jul 2019
Publication statusPublished online - 4 Jul 2019


  • Consumer trends
  • Tourism


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