Abstract
Purpose
This trends paper is based upon a literature review and access to a series of databases; thus, with the help of these the purpose of this paper is to provide insight into changing consumer behaviours.
Design/methodology/approachThis paper explores how the experience economy will evolve and outlines the micro and sub-trends that will shape its future.
FindingsThis paper identifies seven micro trends associated with the experience economy. The micro trends are: once is never enough, luxury experienced, leisure upgrade, escape from modernity to authenti-seeking, fluid identity, everyday exceptional and experience first.
Originality/valueThis trends paper provides useful insights into the experience economy for researchers, practitioners, students or interested parties. Going beyond a broad interpretation, it focuses on specific micro trends in action.
Original language | English |
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Pages (from-to) | 114-119 |
Number of pages | 6 |
Journal | Journal of Tourism Futures |
Volume | 5 |
Issue number | 2 |
Early online date | 4 Jul 2019 |
DOIs | |
Publication status | Published online - 4 Jul 2019 |
Keywords
- Consumer trends
- Tourism