The Evolution of Sport Management in the Twenty-First Century

The purpose of this final, concluding chapter is to draw together the key themes that have emerged during the course of what has proven to be a detailed and wide-ranging anthology. It aims to reveal these factors in a manner that confirms a view that the successful sport manager of the future will not simply be one that can capture the core elements of finance, organisational behaviour, marketing and resource management but crucially also one who can set these issues in their proper context. Thus being aware of the social and cultural factors that inform management practice within a variable and unpredictable sporting environment will be at the heart of effective sport management in the years to come.