The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review)

Research output: Other contribution › peer-review

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@misc{2fb2f30e618b4ce1ab0dd88e2cb09eb3,

title = "The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review)",

author = "Kitchin, \{Paul James\}",

year = "2007",

month = apr,

day = "1",

language = "English",

volume = "8",

publisher = "IMR",

edition = "4",

type = "Other",

}