The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review)

Paul James Kitchin

Research output: Other contribution

LanguageEnglish
Number of pages2
Edition4
Volume8
Publication statusPublished - 1 Apr 2007

Cite this

Kitchin, Paul James. / The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review). 2007. 2 p.
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Kitchin, PJ 2007, The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review)..

The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review). / Kitchin, Paul James.

2 p. 4 ed. 2007, .

Research output: Other contribution

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AU - Kitchin, Paul James

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M3 - Other contribution

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Kitchin PJ. The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review). 2007. 2 p.

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