Original language | English |
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Publisher | IMR |
Number of pages | 2 |
Edition | 4 |
Volume | 8 |
Publication status | Published (in print/issue) - 1 Apr 2007 |
The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review)
Research output: Other contribution › peer-review