The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review)

Research output: Other contribution

LanguageEnglish
Number of pages2
Edition4
Volume8
Publication statusPublished - 1 Apr 2007

Cite this

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title = "The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review)",
author = "Kitchin, {Paul James}",
year = "2007",
month = "4",
day = "1",
language = "English",
volume = "8",
edition = "4",
type = "Other",

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AU - Kitchin, Paul James

PY - 2007/4/1

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M3 - Other contribution

VL - 8

ER -