| Original language | English |
|---|---|
| Publisher | IMR |
| Number of pages | 2 |
| Edition | 4 |
| Volume | 8 |
| Publication status | Published - 1 Apr 2007 |
The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review)
Research output: Other contribution › peer-review