The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review)

Paul James Kitchin

Faculty Of Life & Health Sciences

Research output: Other contribution

Original language	English
Publisher	IMR
Number of pages	2
Edition	4
Volume	8
Publication status	Published - 1 Apr 2007

Cite this

Kitchin, P. J. (2007, Apr 1). The Elusive Fan - Reinventing Sports in a Crowded Marketplace, Rein, I., Kotler, P., and Shields, B. (Book Review). (4 ed.) IMR.

Access to Document

http://www.theelusivefan.com/IJSMS8_3.pdf