The eight turning points of revenue management: a brief history of future evolution.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The primary aim of Revenue Management (RM) is selling the right product to the right customer at the right time for the right price. Ever since the deregulation of airline industry in the USA, and the emergence of the internet as a distribution channel, RM has come of age. Taking an historical perspective, the authors of this paper map out the eight turning points in the evolution of RM. The significance and success to RM is attributed to the following points: Littlewood’s rule, Expected Marginal Seat Revenue (EMSR), deregulation of the US Airline Industry, single leg to origin and destination (O&D) RM, the use of family fares, technological advancement, consumer and price transparency and pricing capabilities in organisations.
Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherUniversity of Otago
Pages77-77
Number of pages139
ISBN (Print)978-0-473-38824-9
Publication statusAccepted/In press - 17 Feb 2017
EventCAUTHE, Time for Big Ideas; Rethinking the field for tomorrow - New Zealand. Dunedin: University of Otago
Duration: 17 Feb 2017 → …

Conference

ConferenceCAUTHE, Time for Big Ideas; Rethinking the field for tomorrow
Period17/02/17 → …

Keywords

  • History
  • futures
  • yield management
  • revenue management

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  • Cite this

    Yeoman, I., & McMahon-Beattie, U. (Accepted/In press). The eight turning points of revenue management: a brief history of future evolution. In Unknown Host Publication (pp. 77-77). University of Otago.