The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 30 May 2019
EventAcademy of Marketing Science -
Duration: 29 May 201931 May 2019

Conference

ConferenceAcademy of Marketing Science
Period29/05/1931/05/19

Cite this

Carson, G., Donnelly, C., & Simmons, G. (2019). The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference. Paper presented at Academy of Marketing Science, .