The effect of Big Data on small firm marketing capabilities: Academy of Marketing Science Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished (in print/issue) - 30 May 2019
EventAcademy of Marketing Science -
Duration: 29 May 201931 May 2019


ConferenceAcademy of Marketing Science

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