The economy of brands

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Original language	Undefined
Journal	Journal of Marketing Management
Volume	30, 2014
Issue number	3-4
DOIs	https://doi.org/10.1080/0267257x.2013.832034
Publication status	Published (in print/issue) - 5 Mar 2014

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@article{5a6434db0746411f97365b66edfdd021,

title = "The economy of brands",

author = "Matthew Kearney",

year = "2014",

month = mar,

day = "5",

doi = "10.1080/0267257x.2013.832034",

language = "Undefined",

volume = "30, 2014",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor \& Francis",

number = "3-4",

}