The Diffusion of Online Banking

Laura Bradley, Kate Stewart

Research output: Contribution to journalArticle

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Original languageEnglish
Pages (from-to)1087-1109
JournalJournal of Marketing Management
Volume19
Issue number9-10
DOIs
Publication statusAccepted/In press - 10 Jan 2003

Keywords

  • Banking Industry
  • Diffusion of Innovation
  • On-line Banking
  • Delphi Technique
  • Marketing
  • Distribution
  • Future

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