Abstract
Almost every interaction you make, through a website or application, involves words. Words can help, words can hinder. They can ease a user on their journey or they can get in the way, causing frustration. Given their power, it’s no surprise to discover that companies like 37signals and MailChimp, to name but two, position words at the heart of their design process. In this, the second part of The Craft of Words, The Standardistas explore the craft of words at a micro level, considering how microcopy can satisfy functional requirements by aiding and improving design interactions, enhancing interfaces for both function and delight, and helping users get things done.
| Original language | English |
|---|---|
| Place of Publication | Penarth |
| Publisher | Five Simple Steps Publishing |
| Number of pages | 65 |
| Volume | |
| ISBN (Print) | 978-1-907828-21-8 |
| Publication status | Published (in print/issue) - 1 Jun 2013 |
Keywords
- branding
- design
- copywriting
- words
- microcopy
