The Craft of Words - Part One, Macrocopy

Christopher Murphy, Nicklas Persson

    Research output: Book/ReportBook

    Abstract

    Look carefully and you'll notice that many of the most successful designs are built around words. Apple tantalises us with the ability to hold, "1,000 songs in your pocket". MailChimp has created a wonderfully engaging brand, heavily focused around language.Words lie at the heart of what we create as designers and an understanding of how they might be used will make you better at your craft. Just like an understanding of grid systems, colour theory and typography are essential for the practicing designer, we must take responsibility for the words that make up the content we shape.In this book The Standardistas demonstrate how a respect for the craft of words can lead to better and more engaging user experiences and add an often overlooked, but important element, to your design toolbox.
    LanguageEnglish
    Place of PublicationPenarth
    Number of pages49
    VolumePocket
    Publication statusPublished - 1 Jan 2013

    Fingerprint

    song
    respect
    responsibility
    ability
    language
    experience

    Keywords

    • branding
    • design
    • copywriting
    • words
    • macrocopy

    Cite this

    Murphy, C., & Persson, N. (2013). The Craft of Words - Part One, Macrocopy. Penarth.
    Murphy, Christopher ; Persson, Nicklas. / The Craft of Words - Part One, Macrocopy. Penarth, 2013. 49 p.
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    author = "Christopher Murphy and Nicklas Persson",
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    Murphy, C & Persson, N 2013, The Craft of Words - Part One, Macrocopy. vol. Pocket, Penarth.

    The Craft of Words - Part One, Macrocopy. / Murphy, Christopher; Persson, Nicklas.

    Penarth, 2013. 49 p.

    Research output: Book/ReportBook

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    Murphy C, Persson N. The Craft of Words - Part One, Macrocopy. Penarth, 2013. 49 p.