The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Brand Mascots and Other Marketing Animals
Editors	Stephen Brown, Sharon Ponsonby-McCabe
Publisher	Routledge
Pages	277-287
ISBN (Print)	978-0-415-82676-1
Publication status	Published (in print/issue) - 19 Jun 2014

Keywords

@inbook{41eed035c84a43feb81f02dd8e7a4f77,

title = "The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing",

keywords = "anthropomorphism, axiology, brand mascot",

author = "Sharon Ponsonby-McCabe",

year = "2014",

month = jun,

day = "19",

language = "English",

isbn = "978-0-415-82676-1",

pages = "277--287",

editor = "Stephen Brown and Sharon Ponsonby-McCabe",

booktitle = "Brand Mascots and Other Marketing Animals",

publisher = "Routledge",

address = "United Kingdom",

}

TY - CHAP

T1 - The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing

AU - Ponsonby-McCabe, Sharon

PY - 2014/6/19

Y1 - 2014/6/19

KW - anthropomorphism

KW - axiology

KW - brand mascot

M3 - Chapter

SN - 978-0-415-82676-1

SP - 277

EP - 287

BT - Brand Mascots and Other Marketing Animals

A2 - Brown, Stephen

A2 - Ponsonby-McCabe, Sharon

PB - Routledge

ER -