The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing

Sharon Ponsonby-McCabe

    Research output: Chapter in Book/Report/Conference proceedingChapter

    LanguageEnglish
    Title of host publicationBrand Mascots and Other Marketing Animals
    EditorsStephen Brown, Sharon Ponsonby-McCabe
    Pages277-287
    Publication statusPublished - 19 Jun 2014

    Keywords

    • anthropomorphism
    • axiology
    • brand mascot

    Cite this

    Ponsonby-McCabe, S. (2014). The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing. In S. Brown, & S. Ponsonby-McCabe (Eds.), Brand Mascots and Other Marketing Animals (pp. 277-287)
    Ponsonby-McCabe, Sharon. / The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing. Brand Mascots and Other Marketing Animals. editor / Stephen Brown ; Sharon Ponsonby-McCabe. 2014. pp. 277-287
    @inbook{41eed035c84a43feb81f02dd8e7a4f77,
    title = "The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing",
    keywords = "anthropomorphism, axiology, brand mascot",
    author = "Sharon Ponsonby-McCabe",
    year = "2014",
    month = "6",
    day = "19",
    language = "English",
    isbn = "978-0-415-82676-1",
    pages = "277--287",
    editor = "Stephen Brown and Sharon Ponsonby-McCabe",
    booktitle = "Brand Mascots and Other Marketing Animals",

    }

    Ponsonby-McCabe, S 2014, The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing. in S Brown & S Ponsonby-McCabe (eds), Brand Mascots and Other Marketing Animals. pp. 277-287.

    The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing. / Ponsonby-McCabe, Sharon.

    Brand Mascots and Other Marketing Animals. ed. / Stephen Brown; Sharon Ponsonby-McCabe. 2014. p. 277-287.

    Research output: Chapter in Book/Report/Conference proceedingChapter

    TY - CHAP

    T1 - The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing

    AU - Ponsonby-McCabe, Sharon

    PY - 2014/6/19

    Y1 - 2014/6/19

    KW - anthropomorphism

    KW - axiology

    KW - brand mascot

    M3 - Chapter

    SN - 978-0-415-82676-1

    SP - 277

    EP - 287

    BT - Brand Mascots and Other Marketing Animals

    A2 - Brown, Stephen

    A2 - Ponsonby-McCabe, Sharon

    ER -

    Ponsonby-McCabe S. The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing. In Brown S, Ponsonby-McCabe S, editors, Brand Mascots and Other Marketing Animals. 2014. p. 277-287