The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing

Sharon Ponsonby-McCabe

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationBrand Mascots and Other Marketing Animals
    EditorsStephen Brown, Sharon Ponsonby-McCabe
    PublisherRoutledge
    Pages277-287
    ISBN (Print)978-0-415-82676-1
    Publication statusPublished - 19 Jun 2014

    Keywords

    • anthropomorphism
    • axiology
    • brand mascot

    Cite this

    Ponsonby-McCabe, S. (2014). The Cosmic Serpent Surrounds Us: Future Directions in Mascot Marketing. In S. Brown, & S. Ponsonby-McCabe (Eds.), Brand Mascots and Other Marketing Animals (pp. 277-287). Routledge. http://www.routledge.com/books/details/9780415826761/