The characteristics of rumor spreaders on Twitter: A quantitative analysis on real data

Amirhosein Bodaghi, Jonice Oliveira

Research output: Contribution to journalArticlepeer-review

34 Citations (Scopus)

Abstract

In this paper we study a dozen of rumors on Twitter to find new insights in user characteristics and macro patterns in the process of rumor spreading. The collection and curation of data has left us with 12 rumor datasets out of 56,852 tweets from 43,919 users. The analysis over data shows users with lower ratio of following-to-follower are more probable to spark the rumor diffusion while users with the higher ratio are those who keep the flame alive. Furthermore, most users participate in the process of rumor spreading only once which implies the nature of rumor spreading is not a recurrent activity. However, among those users who engage with multi posts, the extreme change of state from rumor spreader to anti-rumor spreader happens to users with higher ratio of following-to-follower. We discuss these findings by employing the theory of planned behavior. Finally, analyzing the process of rumor spreading at the macro level revealed the existence of two distinctive patterns. Further investigations showed the extent of time gap between the beginning of rumor and anti-rumor diffusion plays the major role in emerging of these patterns. This phenomenon is explained by the shift in subjective norm toward rumors on social media.
Original languageEnglish
Pages (from-to)674-687
Number of pages14
JournalComputer Communications
Volume160
Early online date13 Jul 2020
DOIs
Publication statusPublished (in print/issue) - 15 Jul 2020

Keywords

  • Social networks
  • User characteristics
  • Twitter
  • Theory of planned behavior
  • Subjective norm
  • Following to follower

Cite this