The Business Model as a technique for problem identification and scoping: a case study of Brazilian drinking water quality assessment sector

Fernando Hymnô de Souza, Fernando Lindo Silva, Caroline McGoran, Janeet Rondon-Sulbaran, John Anthony Byrne, Michael Brennan, Lyda Patricia Sabogal-Paz

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Abstract

In this case study, a Business Model Canvas (BMC) was used as a technique for problem identification and scoping for the introduction of a new technology or methodology for water quality assessment. Therefore, information about the Brazilian water supply sector was used for the application of a BMC based on technological innovations for coliform analysis. The innovations proposed in the study include faster results, internet connection, and portability. To populate the model, data regarding the drinking water quality from Brazil were used from public data banks and reports. Also, a group of accountable representatives from diverse water supply systems and water quality laboratories reported their experience with the new coliform analysis and their perception of its technological improvement. The major gaps identified in this study were simplicity and faster results. These may be associated with technological improvements such as portability and internet connection. It was possible to conclude that the segment is diverse, and the BMC highlighted that value might differ for different niches. The results emphasized that the application of a BMC may be more than a business tool. It can also be used by developers or scientists to understand and improve both, technology concepts and applications.
Original languageEnglish
Pages (from-to)1839-1852
Number of pages14
JournalWater Practice & Technology
Volume18
Issue number8
Early online date11 Jul 2023
DOIs
Publication statusPublished online - 11 Jul 2023

Bibliographical note

Funding Information:
This research was supported by the Global Challenges Research Fund (GCRF) Global Research Translation Awards, UK Research and Innovation (SAFEWATER Translate, EPSRC Grant Reference EP/T015470/1), and by National Council for Scientific and Technological Development (CNPq-Brazil, process no. 308070/2021-6).

Publisher Copyright:
© 2023 The Authors.

Keywords

  • Business Model Canvas
  • coliform analysis
  • drinking water
  • technological innovation
  • water safety

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