The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference

Grace Carson; Christina Donnelly; Geoff Simmons

The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference

Grace Carson, Christina Donnelly, Geoff Simmons

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published (in print/issue) - 5 Jul 2018

Access to Document

https://www.academyofmarketing.org/conference/conference-2018/

Cite this

@conference{ae130d2362154edfb2406bb29ce9461f,

title = "The brave small agri-food firm: A case study approach to marketing capability development and integration of market information in small agri-food firms: Academy of Marketing Conference",

author = "Grace Carson and Christina Donnelly and Geoff Simmons",

year = "2018",

month = jul,

day = "5",

language = "English",

}