Technology Travels: Can National Culture Impact Upon Attitudes Toward Communication-Technology?

Paula O'Kane, Owen Hargie

    Research output: Contribution to journalArticle

    Abstract

    Electronic-communication is a necessary pre-requisite for employees of the 21st century. Barely can a company in any country exist without making use of e-mail and, in the case of larger companies, the internet and intranet. In this study, a questionnaire methodology was employed to investigate the similarities and differences in attitudes towards communication-technology (CT) between two European countries. The sample consisted of two similar companies, one from the United Kingdom (UK) and the other from Norway. Results indicated that significant differences in attitude towards CT exist between the two cultures. In relation to Hofstede’s cultural framework, CT was found to encourage higher levels of individualism within the Norwegian company, and femininity within the UK one. While CT’s influence within the workplace was found to be beneficial in both companies, employees in the UK company exhibited a more positive overall attitude towards the use of CT.
    LanguageEnglish
    Pages49-62
    JournalJournal of Intercultural Communication Research
    Volume33
    Issue number1
    Publication statusPublished - 2004

    Fingerprint

    national culture
    communication technology
    travel
    Communication
    Industry
    employee
    Personnel
    Intranet
    Intranets
    femininity
    individualism
    e-mail
    Norway
    workplace
    electronics
    Internet
    questionnaire
    communication
    methodology

    Cite this

    @article{76afe594b1344961978880b7f896303c,
    title = "Technology Travels: Can National Culture Impact Upon Attitudes Toward Communication-Technology?",
    abstract = "Electronic-communication is a necessary pre-requisite for employees of the 21st century. Barely can a company in any country exist without making use of e-mail and, in the case of larger companies, the internet and intranet. In this study, a questionnaire methodology was employed to investigate the similarities and differences in attitudes towards communication-technology (CT) between two European countries. The sample consisted of two similar companies, one from the United Kingdom (UK) and the other from Norway. Results indicated that significant differences in attitude towards CT exist between the two cultures. In relation to Hofstede’s cultural framework, CT was found to encourage higher levels of individualism within the Norwegian company, and femininity within the UK one. While CT’s influence within the workplace was found to be beneficial in both companies, employees in the UK company exhibited a more positive overall attitude towards the use of CT.",
    author = "Paula O'Kane and Owen Hargie",
    note = "Reference text: Andreou, A. N., & Boone, L. W. (2002). The impact of information technology and cultural differences on organizational behavior in the financial services industry. Journal of Intellectual Capital, 3, 248-261. Calhoun, K. J., Teng, J. T. C., & Cheon, M. J. (2002). Impact of national culture on information technology usage behaviour: An exploratory study of decision making in Korea and the USA. Behaviour & Information Technology, 21, 293-302. Cohen, A. (2003, February 3). Virtual conferencing: Travel alternative may have just arrived. Financial Times, p. 4. Crystal, D. (2001). Language and the internet. Cambridge, England: Cambridge University Press. Dowling, P. J., & Schuler, R. S. (1990). International dimensions of human resource management. Boston: PWS-Kent. Edmunds, A., & Morris, A. (2000). The problem of information overload in business organisations: A review of the literature. International Journal of Information Management, 20, 17-28. Eisner, M. (2000). E-communication. Executive Excellence, 17(11), 5. Goldhaber, G. M. (2002). Communication audits in the age of the internet. Management Communication Quarterly, 15, 451-457. Hargie, O., Dickson, D., & Tourish, D. (2004). Communication skills for effective management. Houndsmills, UK: Macmillan. Harrington, S. J., & Ruppel, C. P. (1999). Telecommunting: A test of trust, competing values, and relative advantage. IEEE Transactions on Professional Communication, 42, 223-239. Harvey, F. (1997). National cultural differences in theory and practice. Information Technology and People, 10, 132-146. Hofstede, G. H. (1980). Culture's consequences: International differences in work-related values. Beverly Hills, CA: Sage. Hofstede, G. H. (1991). Cultures and organizations: Software of the mind. London: McGraw-Hill. Jones, S. R., & Thomas, P. J. (1999). Nationality as a factor in the use of information management technologies. Behaviour & Information Technology, 18, 231-233. Kambayashi, N., & Scarbrough, H. (2001). Cultural influences on IT use amongst factory managers: A UK-Japanese comparison. Journal of Information Technology, 16, 221-236. Low, S. P., & Shi, Y. Q. (2002). An exploratory study of Hofstede's cross-cultural dimensions in construction projects. Management Decision, 40, 7-16. Lucas, W. (1998). Effects of e-mail on the organization. European Management Journal, 16, 18-30. Malhotra, N. K., Agarwal, J., & Peterson, M. (1996). Methodological issues in cross-cultural marketing research: A state of the art review. International Marketing Review, 13(5), 7-43. Mejias, R. J., Shepherd, M. M., Vogel, D. R., & Lazaneo, L. (1996-7). Consensus and perceived satisfaction levels: A cross-cultural comparison of GSS and non-GSS outcomes within and between the United States and Mexico. Journal of Management Information Systems, 13, 137-161. Ober, S. (2003). Contemporary business communication (5th ed.). Boston: Houghton Mifflin. O'Kane, P., & Hargie, O. (2003, March). Can communication questionnaires measure the networked environment? Paper presented at the European Communication Association's Annual Congress, Munich, Germany. O'Kane, P., Hargie, O., & Tourish, D. (2004). Communication without frontiers: The impact of technology upon organizations. In D. Tourish & O. Hargie (Eds.), Key issues in organizational communication (pp. 74-95). London: Routledge. Saunders, C. S., Robey, D., & Vaverek, K. A. (1994). The persistence of status differentials in computer conferencing. Human Communication Research, 20, 443-473. Sivakumar, K., & Nakata, C. (2001). The stampede towards Hofstede's framework: Avoiding the sample design pit in cross-cultural research. Journal of International Business Studies, 32, 555-574. Slowikowski, S., & Jarratt, D. G. (1997). The impact of culture on adoption of high technology products. Marketing Intelligence & Planning, 15, 97-105. S{\o}rnes, J.-O., Stephens, K. K., S{\ae}tre, A. S., & Browning, L. D. (2003). Leveling differences and reinforcing similarities: The interaction between information and communication technologies and national culture. Paper presented at the Informing Science & Information Technology Education (InSITE), Pori, Finland. Sparrow, P., & Wu, P.-C. (1998). Does national culture really matter? Predicting HRM preferences of Taiwanese employees. Employee Relations, 20, 26-56. Steenkamp, J.-B. E. M. (2001). The role of national culture in international marketing research. International Marketing Review, 18, 30-44. Stevens, G. R., & McElhill, J. (2000). A qualitative study and model of the use of e-mail in organisations. Internet Research: Electronic Networking Applications and Policy, 10, 271-283. Straub, D. W. (1994). The effect of culture on IT diffusion: E-mail and fax in Japan and the U.S. Information Systems Research, 5, 23-47. Tayeb, M. H. (1988). Organizations and national culture: A comparative analysis. London: Sage. Tayeb, M. H. (1991). Socio-political environment and management-employee relationships: An empirical study of England and India. In C. Brewster & S. Tyson (Eds.), International comparisons in human resource management (pp. 44-63). London: Pitman. Tourish, D., & Hargie, O. (2000). Auditing the communications revolution. In O. Hargie & D. Tourish (Eds.), Handbook of communication audits for organisations (pp. 152-175). London: Routledge. Tourish, D., & Hargie, O. (Eds.). (2004). Key issues in organizational communication. London: Routledge.",
    year = "2004",
    language = "English",
    volume = "33",
    pages = "49--62",
    journal = "Journal of Intercultural Communication Research",
    issn = "1747-5759",
    number = "1",

    }

    Technology Travels: Can National Culture Impact Upon Attitudes Toward Communication-Technology? / O'Kane, Paula; Hargie, Owen.

    In: Journal of Intercultural Communication Research, Vol. 33, No. 1, 2004, p. 49-62.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Technology Travels: Can National Culture Impact Upon Attitudes Toward Communication-Technology?

    AU - O'Kane, Paula

    AU - Hargie, Owen

    N1 - Reference text: Andreou, A. N., & Boone, L. W. (2002). The impact of information technology and cultural differences on organizational behavior in the financial services industry. Journal of Intellectual Capital, 3, 248-261. Calhoun, K. J., Teng, J. T. C., & Cheon, M. J. (2002). Impact of national culture on information technology usage behaviour: An exploratory study of decision making in Korea and the USA. Behaviour & Information Technology, 21, 293-302. Cohen, A. (2003, February 3). Virtual conferencing: Travel alternative may have just arrived. Financial Times, p. 4. Crystal, D. (2001). Language and the internet. Cambridge, England: Cambridge University Press. Dowling, P. J., & Schuler, R. S. (1990). International dimensions of human resource management. Boston: PWS-Kent. Edmunds, A., & Morris, A. (2000). The problem of information overload in business organisations: A review of the literature. International Journal of Information Management, 20, 17-28. Eisner, M. (2000). E-communication. Executive Excellence, 17(11), 5. Goldhaber, G. M. (2002). Communication audits in the age of the internet. Management Communication Quarterly, 15, 451-457. Hargie, O., Dickson, D., & Tourish, D. (2004). Communication skills for effective management. Houndsmills, UK: Macmillan. Harrington, S. J., & Ruppel, C. P. (1999). Telecommunting: A test of trust, competing values, and relative advantage. IEEE Transactions on Professional Communication, 42, 223-239. Harvey, F. (1997). National cultural differences in theory and practice. Information Technology and People, 10, 132-146. Hofstede, G. H. (1980). Culture's consequences: International differences in work-related values. Beverly Hills, CA: Sage. Hofstede, G. H. (1991). Cultures and organizations: Software of the mind. London: McGraw-Hill. Jones, S. R., & Thomas, P. J. (1999). Nationality as a factor in the use of information management technologies. Behaviour & Information Technology, 18, 231-233. Kambayashi, N., & Scarbrough, H. (2001). Cultural influences on IT use amongst factory managers: A UK-Japanese comparison. Journal of Information Technology, 16, 221-236. Low, S. P., & Shi, Y. Q. (2002). An exploratory study of Hofstede's cross-cultural dimensions in construction projects. Management Decision, 40, 7-16. Lucas, W. (1998). Effects of e-mail on the organization. European Management Journal, 16, 18-30. Malhotra, N. K., Agarwal, J., & Peterson, M. (1996). Methodological issues in cross-cultural marketing research: A state of the art review. International Marketing Review, 13(5), 7-43. Mejias, R. J., Shepherd, M. M., Vogel, D. R., & Lazaneo, L. (1996-7). Consensus and perceived satisfaction levels: A cross-cultural comparison of GSS and non-GSS outcomes within and between the United States and Mexico. Journal of Management Information Systems, 13, 137-161. Ober, S. (2003). Contemporary business communication (5th ed.). Boston: Houghton Mifflin. O'Kane, P., & Hargie, O. (2003, March). Can communication questionnaires measure the networked environment? Paper presented at the European Communication Association's Annual Congress, Munich, Germany. O'Kane, P., Hargie, O., & Tourish, D. (2004). Communication without frontiers: The impact of technology upon organizations. In D. Tourish & O. Hargie (Eds.), Key issues in organizational communication (pp. 74-95). London: Routledge. Saunders, C. S., Robey, D., & Vaverek, K. A. (1994). The persistence of status differentials in computer conferencing. Human Communication Research, 20, 443-473. Sivakumar, K., & Nakata, C. (2001). The stampede towards Hofstede's framework: Avoiding the sample design pit in cross-cultural research. Journal of International Business Studies, 32, 555-574. Slowikowski, S., & Jarratt, D. G. (1997). The impact of culture on adoption of high technology products. Marketing Intelligence & Planning, 15, 97-105. Sørnes, J.-O., Stephens, K. K., Sætre, A. S., & Browning, L. D. (2003). Leveling differences and reinforcing similarities: The interaction between information and communication technologies and national culture. Paper presented at the Informing Science & Information Technology Education (InSITE), Pori, Finland. Sparrow, P., & Wu, P.-C. (1998). Does national culture really matter? Predicting HRM preferences of Taiwanese employees. Employee Relations, 20, 26-56. Steenkamp, J.-B. E. M. (2001). The role of national culture in international marketing research. International Marketing Review, 18, 30-44. Stevens, G. R., & McElhill, J. (2000). A qualitative study and model of the use of e-mail in organisations. Internet Research: Electronic Networking Applications and Policy, 10, 271-283. Straub, D. W. (1994). The effect of culture on IT diffusion: E-mail and fax in Japan and the U.S. Information Systems Research, 5, 23-47. Tayeb, M. H. (1988). Organizations and national culture: A comparative analysis. London: Sage. Tayeb, M. H. (1991). Socio-political environment and management-employee relationships: An empirical study of England and India. In C. Brewster & S. Tyson (Eds.), International comparisons in human resource management (pp. 44-63). London: Pitman. Tourish, D., & Hargie, O. (2000). Auditing the communications revolution. In O. Hargie & D. Tourish (Eds.), Handbook of communication audits for organisations (pp. 152-175). London: Routledge. Tourish, D., & Hargie, O. (Eds.). (2004). Key issues in organizational communication. London: Routledge.

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    N2 - Electronic-communication is a necessary pre-requisite for employees of the 21st century. Barely can a company in any country exist without making use of e-mail and, in the case of larger companies, the internet and intranet. In this study, a questionnaire methodology was employed to investigate the similarities and differences in attitudes towards communication-technology (CT) between two European countries. The sample consisted of two similar companies, one from the United Kingdom (UK) and the other from Norway. Results indicated that significant differences in attitude towards CT exist between the two cultures. In relation to Hofstede’s cultural framework, CT was found to encourage higher levels of individualism within the Norwegian company, and femininity within the UK one. While CT’s influence within the workplace was found to be beneficial in both companies, employees in the UK company exhibited a more positive overall attitude towards the use of CT.

    AB - Electronic-communication is a necessary pre-requisite for employees of the 21st century. Barely can a company in any country exist without making use of e-mail and, in the case of larger companies, the internet and intranet. In this study, a questionnaire methodology was employed to investigate the similarities and differences in attitudes towards communication-technology (CT) between two European countries. The sample consisted of two similar companies, one from the United Kingdom (UK) and the other from Norway. Results indicated that significant differences in attitude towards CT exist between the two cultures. In relation to Hofstede’s cultural framework, CT was found to encourage higher levels of individualism within the Norwegian company, and femininity within the UK one. While CT’s influence within the workplace was found to be beneficial in both companies, employees in the UK company exhibited a more positive overall attitude towards the use of CT.

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