Many music festivals fail because the experiences offered do not ensure relevance and meaning to theattendee. Engagement with new and virtual landscapes and with the enhanced sensory feelings andimaginations that technologies can offer may alleviate this. Utilising a futures frame, this conceptualpaper contributes to the pursuit of successful future event design by applying a normative visionarymethodology – utilising trend analysis, scenarios and science fiction to create prototypes which mayassist in the formation of appropriate experience options and opportunities for music festivals of thefuture. It is proposed that this technique may aid positive social outcomes.
- Music festivals
- future studies
- science fiction
Robertson, M., Yeoman, I., Smith, K. A., & McMahon-Beattie, U. (2015). Technology, Society and Visioning the Future of Music Festivals. Event Management, 19(4), 567-587. https://doi.org/10.3727/152599515X14465748774001