Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

Original language	English
Pages (from-to)	317-336
Journal	Journal of Strategic Marketing
Volume	18
Issue number	4
DOIs	https://doi.org/10.1080/09652540903537006
Publication status	Published (in print/issue) - Jul 2010

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title = "Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence",

author = "Mark Palmer and Geoff Simmons",

year = "2010",

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journal = "Journal of Strategic Marketing",

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AU - Simmons, Geoff

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