Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

Mark Palmer, Geoff Simmons

    Research output: Contribution to journalArticle

    5 Citations (Scopus)
    LanguageEnglish
    Pages317-336
    JournalJournal of Strategic Marketing
    Volume18
    Issue number4
    DOIs
    Publication statusPublished - Jul 2010

    Cite this

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    title = "Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence",
    author = "Mark Palmer and Geoff Simmons",
    year = "2010",
    month = "7",
    doi = "10.1080/09652540903537006",
    language = "English",
    volume = "18",
    pages = "317--336",
    journal = "Journal of Strategic Marketing",
    issn = "0965-254X",
    number = "4",

    }

    Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence. / Palmer, Mark; Simmons, Geoff.

    In: Journal of Strategic Marketing, Vol. 18, No. 4, 07.2010, p. 317-336.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

    AU - Palmer, Mark

    AU - Simmons, Geoff

    PY - 2010/7

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    DO - 10.1080/09652540903537006

    M3 - Article

    VL - 18

    SP - 317

    EP - 336

    JO - Journal of Strategic Marketing

    T2 - Journal of Strategic Marketing

    JF - Journal of Strategic Marketing

    SN - 0965-254X

    IS - 4

    ER -