Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	317-336
Journal	Journal of Strategic Marketing
Volume	18
Issue number	4
DOIs	https://doi.org/10.1080/09652540903537006
Publication status	Published (in print/issue) - Jul 2010

Access to Document

@article{160032453e36419db0733395c608e28f,

title = "Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence",

author = "Mark Palmer and Geoff Simmons",

year = "2010",

month = jul,

doi = "10.1080/09652540903537006",

language = "English",

volume = "18",

pages = "317--336",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

publisher = "Routledge",

number = "4",

}

TY - JOUR

T1 - Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

AU - Palmer, Mark

AU - Simmons, Geoff

PY - 2010/7

Y1 - 2010/7

U2 - 10.1080/09652540903537006

DO - 10.1080/09652540903537006

M3 - Article

SN - 1466-4488

VL - 18

SP - 317

EP - 336

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 4

ER -