Strategists' reactions and resistance towards forces of inclusion: soothing the anxiety of marketing (non-) influence

Mark Palmer, Geoff Simmons

    Research output: Contribution to journalArticle

    5 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)317-336
    JournalJournal of Strategic Marketing
    Volume18
    Issue number4
    DOIs
    Publication statusPublished - Jul 2010

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