Aims to conduct an exploratory study on the organisational implications of strategic alignment within the steel stockholder supply chain by analysing the responses of a case study organisation. Increasingly fragmented and volatile markets result in pressure on organisations to strategically align all aspects of their supply chain to ensure rapid and appropriate responsiveness. There is a paucity of research in this area in the steel stockholder supply chain. A strategic alignment model was selected which incorporated alignment from four key aspects, namely markets, strategy, culture and leadership style. The model is used as an analysis framework for a case study in the steel stockholder supply chain. Data collection included a survey of a stratified sample of customers, company archive and organisational material and semi-structured interviews. The implications for the supply chain and the organisation's response are discussed and evaluated.
- Steel industry
- Supply chain