Strategic alignment and the supply chain for the steel stockholder sector: An exploratory case study analysis

Rodney McAdam, Leonard Brown

    Research output: Contribution to journalReview articlepeer-review

    23 Citations (Scopus)

    Abstract

    Aims to conduct an exploratory study on the organisational implications of strategic alignment within the steel stockholder supply chain by analysing the responses of a case study organisation. Increasingly fragmented and volatile markets result in pressure on organisations to strategically align all aspects of their supply chain to ensure rapid and appropriate responsiveness. There is a paucity of research in this area in the steel stockholder supply chain. A strategic alignment model was selected which incorporated alignment from four key aspects, namely markets, strategy, culture and leadership style. The model is used as an analysis framework for a case study in the steel stockholder supply chain. Data collection included a survey of a stratified sample of customers, company archive and organisational material and semi-structured interviews. The implications for the supply chain and the organisation's response are discussed and evaluated.

    Original languageEnglish
    Pages (from-to)83-94
    Number of pages12
    JournalSupply Chain Management
    Volume6
    Issue number2
    DOIs
    Publication statusPublished - 2001

    Keywords

    • Alignment
    • Steel industry
    • Supply chain

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