Abstract
Aims to conduct an exploratory study on the organisational implications of strategic alignment within the steel stockholder supply chain by analysing the responses of a case study organisation. Increasingly fragmented and volatile markets result in pressure on organisations to strategically align all aspects of their supply chain to ensure rapid and appropriate responsiveness. There is a paucity of research in this area in the steel stockholder supply chain. A strategic alignment model was selected which incorporated alignment from four key aspects, namely markets, strategy, culture and leadership style. The model is used as an analysis framework for a case study in the steel stockholder supply chain. Data collection included a survey of a stratified sample of customers, company archive and organisational material and semi-structured interviews. The implications for the supply chain and the organisation's response are discussed and evaluated.
Original language | English |
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Pages (from-to) | 83-94 |
Number of pages | 12 |
Journal | Supply Chain Management |
Volume | 6 |
Issue number | 2 |
DOIs | |
Publication status | Published (in print/issue) - 2001 |
Bibliographical note
Copyright:Copyright 2008 Elsevier B.V., All rights reserved.
Keywords
- Alignment
- Steel industry
- Supply chain