Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Research output: Contribution to journal › Article › peer-review

181 Citations (Scopus)

Original language	English
Pages (from-to)	189-203
Journal	Journal of Strategic Marketing
Volume	16
Issue number	3
DOIs	https://doi.org/10.1080/09652540802117124
Publication status	Published (in print/issue) - Jul 2008

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title = "Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands",

author = "Yann Truong and Geoff Simmons and McColl Rodd and Kitchen, \{Philip J.\}",

year = "2008",

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pages = "189--203",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

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AU - Truong, Yann

AU - Simmons, Geoff

AU - Rodd, McColl

AU - Kitchen, Philip J.

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