Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Yann Truong, Geoff Simmons, McColl Rodd, Philip J. Kitchen

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	189-203
Journal	Journal of Strategic Marketing
Volume	16
Issue number	3
DOIs	https://doi.org/10.1080/09652540802117124
Publication status	Published (in print/issue) - Jul 2008

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title = "Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands",

author = "Yann Truong and Geoff Simmons and McColl Rodd and Kitchen, {Philip J.}",

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