Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Yann Truong, Geoff Simmons, McColl Rodd, Philip J. Kitchen

    Research output: Contribution to journalArticle

    88 Citations (Scopus)
    LanguageEnglish
    Pages189-203
    JournalJournal of Strategic Marketing
    Volume16
    Issue number3
    DOIs
    Publication statusPublished - Jul 2008

    Cite this

    Truong, Yann ; Simmons, Geoff ; Rodd, McColl ; Kitchen, Philip J. / Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands. In: Journal of Strategic Marketing. 2008 ; Vol. 16, No. 3. pp. 189-203.
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    Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands. / Truong, Yann; Simmons, Geoff; Rodd, McColl; Kitchen, Philip J.

    In: Journal of Strategic Marketing, Vol. 16, No. 3, 07.2008, p. 189-203.

    Research output: Contribution to journalArticle

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    AU - Rodd, McColl

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