Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Yann Truong, Geoff Simmons, McColl Rodd, Philip J. Kitchen

Research output: Contribution to journal › Article › peer-review

169 Citations (Scopus)

Original language	English
Pages (from-to)	189-203
Journal	Journal of Strategic Marketing
Volume	16
Issue number	3
DOIs	https://doi.org/10.1080/09652540802117124
Publication status	Published (in print/issue) - Jul 2008

Access to Document

@article{f3fdf4f09811414487f82f659878a250,

title = "Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands",

author = "Yann Truong and Geoff Simmons and McColl Rodd and Kitchen, {Philip J.}",

year = "2008",

month = jul,

doi = "10.1080/09652540802117124",

language = "English",

volume = "16",

pages = "189--203",

journal = "Journal of Strategic Marketing",

issn = "1466-4488",

publisher = "Routledge",

number = "3",

}

TY - JOUR

T1 - Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

AU - Truong, Yann

AU - Simmons, Geoff

AU - Rodd, McColl

AU - Kitchen, Philip J.

PY - 2008/7

Y1 - 2008/7

U2 - 10.1080/09652540802117124

DO - 10.1080/09652540802117124

M3 - Article

SN - 1466-4488

VL - 16

SP - 189

EP - 203

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 3

ER -