Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Yann Truong, Geoff Simmons, McColl Rodd, Philip J. Kitchen

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	189-203
Journal	Journal of Strategic Marketing
Volume	16
Issue number	3
DOIs	https://doi.org/10.1080/09652540802117124
Publication status	Published - Jul 2008

Cite this

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title = "Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands",

author = "Yann Truong and Geoff Simmons and McColl Rodd and Kitchen, {Philip J.}",

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volume = "16",

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journal = "Journal of Strategic Marketing",

issn = "0965-254X",

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AU - Truong, Yann

AU - Simmons, Geoff

AU - Rodd, McColl

AU - Kitchen, Philip J.

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