Original language | English |
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Pages (from-to) | 189-203 |
Journal | Journal of Strategic Marketing |
Volume | 16 |
Issue number | 3 |
DOIs | |
Publication status | Published (in print/issue) - Jul 2008 |
Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands
Yann Truong, Geoff Simmons, McColl Rodd, Philip J. Kitchen
Research output: Contribution to journal › Article › peer-review
164
Citations
(Scopus)