Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Yann Truong, Geoff Simmons, McColl Rodd, Philip J. Kitchen

    Research output: Contribution to journalArticle

    100 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)189-203
    JournalJournal of Strategic Marketing
    Volume16
    Issue number3
    DOIs
    Publication statusPublished - Jul 2008

    Cite this