| Language | English |
|---|---|
| Pages | 189-203 |
| Journal | Journal of Strategic Marketing |
| Volume | 16 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Jul 2008 |
Cite this
Truong, Y., Simmons, G., Rodd, M., & Kitchen, P. J. (2008). Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands. Journal of Strategic Marketing, 16(3), 189-203. https://doi.org/10.1080/09652540802117124
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title = "Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands",
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year = "2008",
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language = "English",
volume = "16",
pages = "189--203",
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}
Truong, Y, Simmons, G, Rodd, M & Kitchen, PJ 2008, 'Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands', Journal of Strategic Marketing, vol. 16, no. 3, pp. 189-203. https://doi.org/10.1080/09652540802117124
Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands. / Truong, Yann; Simmons, Geoff; Rodd, McColl; Kitchen, Philip J.
In: Journal of Strategic Marketing, Vol. 16, No. 3, 07.2008, p. 189-203.Research output: Contribution to journal › Article
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T1 - Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands
AU - Truong, Yann
AU - Simmons, Geoff
AU - Rodd, McColl
AU - Kitchen, Philip J.
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DO - 10.1080/09652540802117124
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VL - 16
SP - 189
EP - 203
JO - Journal of Strategic Marketing
T2 - Journal of Strategic Marketing
JF - Journal of Strategic Marketing
SN - 0965-254X
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Truong Y, Simmons G, Rodd M, Kitchen PJ. Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands. Journal of Strategic Marketing. 2008 Jul;16(3):189-203. https://doi.org/10.1080/09652540802117124