Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Yann Truong, Geoff Simmons, McColl Rodd, Philip J. Kitchen

    Research output: Contribution to journalArticlepeer-review

    164 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)189-203
    JournalJournal of Strategic Marketing
    Volume16
    Issue number3
    DOIs
    Publication statusPublished (in print/issue) - Jul 2008

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