Status and conspicuousness – are they related?: Strategic marketing implications for luxury brands

Yann Truong, Geoff Simmons, McColl Rodd, Philip J. Kitchen

Research output: Contribution to journalArticlepeer-review

169 Citations (Scopus)
Original languageEnglish
Pages (from-to)189-203
JournalJournal of Strategic Marketing
Volume16
Issue number3
DOIs
Publication statusPublished (in print/issue) - Jul 2008

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