| Original language | English |
|---|---|
| Title of host publication | The Encyclopedia of Sports Management and Marketing |
| Editors | LE Swayne, M Dodds |
| Place of Publication | Thousand Oaks, CA |
| Publisher | SAGE Publications |
| Pages | 1483-1484 |
| Volume | 4 |
| ISBN (Print) | 9781412973823 |
| Publication status | Published (in print/issue) - 5 Oct 2011 |
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