This case study presents an analysis of how Arsenal Football Club, a leading football club in England, manages different stakeholders in the context of the Emirates Stadium. The objectives of this case study are threefold. First, it identifies different stakeholders of the Emirates Stadium and, using the Mendelow power/interest matrix, considers the different levels of stakeholder power and interest. The second aim of this case study is to illustrate various stakeholder management strategies that Arsenal Football Club has implemented in relation to four stakeholder groups – the London Borough of Islington; local community residents; supporters; and disabled supporters. The third objective is to present a number of best practice recommendations in relation to stakeholder management and sport facility management. While best practice in sport facility management has tended to focus on internal-facing benchmarking this case highlights the importance of successful stakeholder management to achieving success in facility operation. However it notes that the tendency to focus on the qualitative aspects of stadium management through stakeholder consultation cannot be measured by traditional quantitative benchmarks.
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