Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Domen Bajde; Eileen M. Fischer; Franck Cochoy; Stephen Brown

doi:10.1177/14705931211010879

Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Domen Bajde
, Eileen M. Fischer
, Franck Cochoy
, Stephen Brown

University of Southern Denmark

Research output: Contribution to journal › Comment/debate › peer-review

10 Citations (Scopus)

Abstract

This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.

Original language	English
Pages (from-to)	415-432
Number of pages	18
Journal	Marketing Theory
Volume	21
Issue number	3
Early online date	29 Apr 2021
DOIs	https://doi.org/10.1177/14705931211010879
Publication status	Published (in print/issue) - 1 Sept 2021

Bibliographical note

Publisher Copyright:
© The Author(s) 2021.

Keywords

Hierarchies of theory
meaning of theory
theory
theory mania
typology of theory

Access to Document

10.1177/14705931211010879

Cite this

@article{188e5c5548c2482bb32423082a647a9e,

title = "Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson{\textquoteright}s (2020) “Meanings of theory”",

abstract = "This section presents four commentaries to Sandberg and Alvesson{\textquoteright}s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.",

keywords = "Hierarchies of theory, meaning of theory, theory, theory mania, typology of theory",

author = "Domen Bajde and Fischer, \{Eileen M.\} and Franck Cochoy and Stephen Brown",

note = "Publisher Copyright: {\textcopyright} The Author(s) 2021.",

year = "2021",

month = sep,

day = "1",

doi = "10.1177/14705931211010879",

language = "English",

volume = "21",

pages = "415--432",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "3",

}

TY - JOUR

T1 - Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

AU - Bajde, Domen

AU - Fischer, Eileen M.

AU - Cochoy, Franck

AU - Brown, Stephen

N1 - Publisher Copyright: © The Author(s) 2021.

PY - 2021/9/1

Y1 - 2021/9/1

N2 - This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.

AB - This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.

KW - Hierarchies of theory

KW - meaning of theory

KW - theory

KW - theory mania

KW - typology of theory

UR - https://www.scopus.com/pages/publications/85105429928

U2 - 10.1177/14705931211010879

DO - 10.1177/14705931211010879

M3 - Comment/debate

SN - 1470-5931

VL - 21

SP - 415

EP - 432

JO - Marketing Theory

JF - Marketing Theory

IS - 3

ER -

Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Abstract

Bibliographical note

Keywords

Access to Document

Other files and links

Fingerprint

Cite this