Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Domen Bajde; Eileen M. Fischer; Franck Cochoy; Stephen Brown

doi:10.1177/14705931211010879

Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Domen Bajde, Eileen M. Fischer, Franck Cochoy, Stephen Brown

Research output: Contribution to journal › Comment/debate › peer-review

8 Citations (Scopus)

Abstract

This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.

Original language	English
Pages (from-to)	415-432
Number of pages	18
Journal	Marketing Theory
Volume	21
Issue number	3
Early online date	29 Apr 2021
DOIs	https://doi.org/10.1177/14705931211010879
Publication status	Published (in print/issue) - 1 Sept 2021

Bibliographical note

Publisher Copyright:
© The Author(s) 2021.

Keywords

Hierarchies of theory
meaning of theory
theory
theory mania
typology of theory

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10.1177/14705931211010879

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Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Abstract

Bibliographical note

Keywords

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