Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Domen Bajde, Eileen M. Fischer, Franck Cochoy, Stephen Brown

Research output: Contribution to journalComment/debatepeer-review

1 Citation (Scopus)

Abstract

This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.
Original languageEnglish
Pages (from-to)415-432
Number of pages18
JournalMarketing Theory
Volume21
Issue number3
Early online date29 Apr 2021
DOIs
Publication statusPublished - 1 Sep 2021

Keywords

  • Hierarchies of theory
  • meaning of theory
  • theory
  • theory mania
  • typology of theory

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