Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

Domen Bajde, Eileen M. Fischer, Franck Cochoy, Stephen Brown

Research output: Contribution to journalComment/debatepeer-review

1 Citation (Scopus)

Abstract

This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.” The commentaries here consider their arguments in the light of marketing and consumer research.
Original languageEnglish
Article number147059312110108
Number of pages18
JournalMarketing Theory
DOIs
Publication statusE-pub ahead of print - 29 Apr 2021

Keywords

  • Hierarchies of theory
  • meaning of theory
  • theory
  • theory mania
  • typology of theory

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