Social Media Use by Enrollment Management

Research output: Chapter in Book/Report/Conference proceedingChapter

5 Citations (Scopus)

Abstract

This chapter investigates two different uses of social networking sites (SNSs) within the same higher education institution. One was used as a means of communicating with students whilst they were still making their study choices, whereas the second aimed to create a medium for student interaction before they arrived at university. Whilst both attempts had some degree of success the setting up of the SNSs, dissemination, and control of content were not without their difficulties. Having outlined the theory behind SNSs, the chapter then highlights both the rationale behind the decision to use them and the experience of both users. It then describes how lessons learnt led to changes being made in the following year, before concluding by providing some recommendations for others looking to try similar techniques.
Original languageEnglish
Title of host publicationHigher Education Administration with Social Media: Including Applications in Student Affairs, Enrollment Management, Alumini Relations and Career Centers (Cutting Edge Technologies in Higher Education)
PublisherEmerald Publishing
Pages49-67
ISBN (Print)978-0857246516
Publication statusPublished - Jan 2011

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    Wall, A., & Griffiths, P. (2011). Social Media Use by Enrollment Management. In Higher Education Administration with Social Media: Including Applications in Student Affairs, Enrollment Management, Alumini Relations and Career Centers (Cutting Edge Technologies in Higher Education) (pp. 49-67). Emerald Publishing.