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TY - JOUR
T1 - SME marketing management competencies
AU - Gilmore, Audrey
AU - Carson, David
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PY - 2000/6
Y1 - 2000/6
N2 - The nature and scope of marketing and managerial competencies in the context of growthSMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptualframework of how SME owner-managers develop experiential learning built upon existingknowledge, experience, communication and judgement and through experiential learning intheir own SME work environment. The key issues are relevant to all SMEs in developedeconomies. The emphasis of the empirical study is on understanding and applying the conceptualframework, hence a qualitative methodology has been employed for gathering and interpretingfindings from a study of 60 SME owner-managers. Ó 2000 Elsevier Science Ltd. Allrights reserved.
AB - The nature and scope of marketing and managerial competencies in the context of growthSMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptualframework of how SME owner-managers develop experiential learning built upon existingknowledge, experience, communication and judgement and through experiential learning intheir own SME work environment. The key issues are relevant to all SMEs in developedeconomies. The emphasis of the empirical study is on understanding and applying the conceptualframework, hence a qualitative methodology has been employed for gathering and interpretingfindings from a study of 60 SME owner-managers. Ó 2000 Elsevier Science Ltd. Allrights reserved.
U2 - 10.1016/S0969-5931(00)00006-8
DO - 10.1016/S0969-5931(00)00006-8
M3 - Article
VL - 9
SP - 363
EP - 382
JO - International Business Review
JF - International Business Review
SN - 0969-5931
IS - 3