SME marketing management competencies

Audrey Gilmore, David Carson

    Research output: Contribution to journalArticlepeer-review

    122 Citations (Scopus)


    The nature and scope of marketing and managerial competencies in the context of growthSMEs (small and medium sized enterprises) are discussed. This is illustrated using a conceptualframework of how SME owner-managers develop experiential learning built upon existingknowledge, experience, communication and judgement and through experiential learning intheir own SME work environment. The key issues are relevant to all SMEs in developedeconomies. The emphasis of the empirical study is on understanding and applying the conceptualframework, hence a qualitative methodology has been employed for gathering and interpretingfindings from a study of 60 SME owner-managers. Ó 2000 Elsevier Science Ltd. Allrights reserved.
    Original languageEnglish
    Pages (from-to)363-382
    JournalInternational Business Review
    Issue number3
    Publication statusPublished (in print/issue) - Jun 2000

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