@conference{e9e574b13b944308a45cad1a2e516b78,
title = "SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference",
author = "Christina Donnelly and Andrew Fearne and Geoff Simmons and Gillian Armstrong",
note = "The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 29-06-2011 Through 02-07-2011; The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 19-07-2011",
year = "2011",
month = jul,
day = "19",
language = "English",
}