SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference

Christina Donnelly; Andrew Fearne; Geoff Simmons; Gillian Armstrong

SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Contribution to conference › Paper › peer-review

Original language	English
Number of pages	350
Publication status	Published (in print/issue) - 19 Jul 2011
Event	The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services - San Diego, USA. Duration: 19 Jul 2011 → …

Conference

Conference	The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services
Period	19/07/11 → …

Bibliographical note

The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 29-06-2011 Through 02-07-2011

Cite this

Donnelly, Christina ; Fearne, Andrew ; Simmons, Geoff et al. / SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective : European Institute of Retailing and Services Studies (EIRASS) Conference. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services.350 p.

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title = "SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference",

author = "Christina Donnelly and Andrew Fearne and Geoff Simmons and Gillian Armstrong",

note = "The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 29-06-2011 Through 02-07-2011; The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 19-07-2011",

year = "2011",

month = jul,

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}

SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference. / Donnelly, Christina; Fearne, Andrew; Simmons, Geoff et al.
2011. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective

T2 - The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services

AU - Donnelly, Christina

AU - Fearne, Andrew

AU - Simmons, Geoff

AU - Armstrong, Gillian

N1 - The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 29-06-2011 Through 02-07-2011

PY - 2011/7/19

Y1 - 2011/7/19

M3 - Paper

Y2 - 19 July 2011

ER -