SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Language	English
Title of host publication	Unknown Host Publication
Number of pages	350
Publication status	Published - 19 Jul 2011
Event	The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services - San Diego, USA. Duration: 19 Jul 2011 → …

Conference	The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services
Period	19/07/11 → …

Donnelly, Christina ; Fearne, Andrew ; Simmons, Geoff ; Armstrong, Gillian. / SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. Unknown Host Publication. 2011.

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Donnelly, C, Fearne, A, Simmons, G & Armstrong, G 2011, SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. in Unknown Host Publication. The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, 19/07/11.

Unknown Host Publication. 2011.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AU - Fearne, Andrew

AU - Simmons, Geoff

AU - Armstrong, Gillian

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M3 - Conference contribution

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