SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference

Christina Donnelly; Andrew Fearne; Geoff Simmons; Gillian Armstrong

SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Contribution to conference › Paper

Original language	English
Number of pages	350
Publication status	Published - 19 Jul 2011
Event	The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services - San Diego, USA. Duration: 19 Jul 2011 → …

Conference

Conference	The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services
Period	19/07/11 → …

Cite this

Donnelly, C., Fearne, A., Simmons, G., & Armstrong, G. (2011). SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, .

Donnelly, Christina ; Fearne, Andrew ; Simmons, Geoff ; Armstrong, Gillian. / SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective : European Institute of Retailing and Services Studies (EIRASS) Conference. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, .350 p.

@conference{e9e574b13b944308a45cad1a2e516b78,

title = "SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference",

author = "Christina Donnelly and Andrew Fearne and Geoff Simmons and Gillian Armstrong",

note = "The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 29-06-2011 Through 02-07-2011; The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 19-07-2011",

year = "2011",

month = jul,

day = "19",

language = "English",

}

SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective : European Institute of Retailing and Services Studies (EIRASS) Conference. / Donnelly, Christina; Fearne, Andrew; Simmons, Geoff ; Armstrong, Gillian.

2011. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, .

Research output: Contribution to conference › Paper

TY - CONF

T1 - SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective

T2 - The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services

AU - Donnelly, Christina

AU - Fearne, Andrew

AU - Simmons, Geoff

AU - Armstrong, Gillian

N1 - The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services ; Conference date: 29-06-2011 Through 02-07-2011

PY - 2011/7/19

Y1 - 2011/7/19

M3 - Paper

Y2 - 19 July 2011

ER -