SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages350
Publication statusPublished - 19 Jul 2011
EventThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services - San Diego, USA.
Duration: 19 Jul 2011 → …

Conference

ConferenceThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services
Period19/07/11 → …

Cite this

Donnelly, C., Fearne, A., Simmons, G., & Armstrong, G. (2011). SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. In Unknown Host Publication
Donnelly, Christina ; Fearne, Andrew ; Simmons, Geoff ; Armstrong, Gillian. / SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. Unknown Host Publication. 2011.
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title = "SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective",
author = "Christina Donnelly and Andrew Fearne and Geoff Simmons and Gillian Armstrong",
year = "2011",
month = "7",
day = "19",
language = "English",
booktitle = "Unknown Host Publication",

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Donnelly, C, Fearne, A, Simmons, G & Armstrong, G 2011, SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. in Unknown Host Publication. The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, 19/07/11.

SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. / Donnelly, Christina; Fearne, Andrew; Simmons, Geoff; Armstrong, Gillian.

Unknown Host Publication. 2011.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective

AU - Donnelly, Christina

AU - Fearne, Andrew

AU - Simmons, Geoff

AU - Armstrong, Gillian

PY - 2011/7/19

Y1 - 2011/7/19

M3 - Conference contribution

BT - Unknown Host Publication

ER -

Donnelly C, Fearne A, Simmons G, Armstrong G. SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective. In Unknown Host Publication. 2011