SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference

Christina Donnelly, Andrew Fearne, Geoff Simmons, Gillian Armstrong

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages350
Publication statusPublished - 19 Jul 2011
EventThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services - San Diego, USA.
Duration: 19 Jul 2011 → …

Conference

ConferenceThe European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services
Period19/07/11 → …

Cite this

Donnelly, C., Fearne, A., Simmons, G., & Armstrong, G. (2011). SME Marketing and Supermarket Loyalty Card Data: Case Studies Perspective: European Institute of Retailing and Services Studies (EIRASS) Conference. Paper presented at The European Institute of Retailing and Services Studies (EIRASS) 18th International Conference on Retailing and Consumer Services, .