@conference{8a388e31b8664b94ad5e028a9ab3829a,
title = "SME Market Orientation: The Effect of Supermarket Loyalty Card Data: Institute for Small Business and Entrepreneurship Conference",
author = "Christina Donnelly and Geoff Simmons and Christina Donnelly and Andrew Fearne",
note = "33nd Institute for Small Business and Entrepreneurship conference ; Conference date: 02-11-2010 Through 04-11-2010; In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. ; Conference date: 05-11-2010",
year = "2010",
month = nov,
day = "5",
language = "English",
}