SME Market Orientation: The Effect of Supermarket Loyalty Card Data

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Unknown Host Publication
Publisher	Institute for Small Business and Entrepreneurship
Number of pages	270
Publication status	Published - 5 Nov 2010
Event	In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. - London Duration: 5 Nov 2010 → …

Conference	In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London.
Period	5/11/10 → …

Cite this

Donnelly, C., Simmons, G., Armstrong, G., & Fearne, A. (2010). SME Market Orientation: The Effect of Supermarket Loyalty Card Data. In Unknown Host Publication Institute for Small Business and Entrepreneurship.

@inproceedings{8a388e31b8664b94ad5e028a9ab3829a,

title = "SME Market Orientation: The Effect of Supermarket Loyalty Card Data",

author = "Christina Donnelly and Geoff Simmons and Gillian Armstrong and Andrew Fearne",

year = "2010",

month = "11",

day = "5",

language = "English",

booktitle = "Unknown Host Publication",

publisher = "Institute for Small Business and Entrepreneurship",

address = "United Kingdom",

}