SME Market Orientation: The Effect of Supermarket Loyalty Card Data

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Chapter in Book/Report/Conference proceedingConference contribution

LanguageEnglish
Title of host publicationUnknown Host Publication
Number of pages270
Publication statusPublished - 5 Nov 2010
EventIn: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. - London
Duration: 5 Nov 2010 → …

Conference

ConferenceIn: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London.
Period5/11/10 → …

Cite this

Donnelly, C., Simmons, G., Armstrong, G., & Fearne, A. (2010). SME Market Orientation: The Effect of Supermarket Loyalty Card Data. In Unknown Host Publication
Donnelly, Christina ; Simmons, Geoff ; Armstrong, Gillian ; Fearne, Andrew. / SME Market Orientation: The Effect of Supermarket Loyalty Card Data. Unknown Host Publication. 2010.
@inproceedings{8a388e31b8664b94ad5e028a9ab3829a,
title = "SME Market Orientation: The Effect of Supermarket Loyalty Card Data",
author = "Christina Donnelly and Geoff Simmons and Gillian Armstrong and Andrew Fearne",
year = "2010",
month = "11",
day = "5",
language = "English",
booktitle = "Unknown Host Publication",

}

Donnelly, C, Simmons, G, Armstrong, G & Fearne, A 2010, SME Market Orientation: The Effect of Supermarket Loyalty Card Data. in Unknown Host Publication. In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London., 5/11/10.

SME Market Orientation: The Effect of Supermarket Loyalty Card Data. / Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; Fearne, Andrew.

Unknown Host Publication. 2010.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

TY - GEN

T1 - SME Market Orientation: The Effect of Supermarket Loyalty Card Data

AU - Donnelly, Christina

AU - Simmons, Geoff

AU - Armstrong, Gillian

AU - Fearne, Andrew

PY - 2010/11/5

Y1 - 2010/11/5

M3 - Conference contribution

BT - Unknown Host Publication

ER -

Donnelly C, Simmons G, Armstrong G, Fearne A. SME Market Orientation: The Effect of Supermarket Loyalty Card Data. In Unknown Host Publication. 2010