| Original language | English |
|---|---|
| Number of pages | 270 |
| Publication status | Published - 5 Nov 2010 |
| Event | In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. - London Duration: 5 Nov 2010 → … |
Conference
| Conference | In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. |
|---|---|
| Period | 5/11/10 → … |
Cite this
Donnelly, C., Simmons, G., Donnelly, C., & Fearne, A. (2010). SME Market Orientation: The Effect of Supermarket Loyalty Card Data: Institute for Small Business and Entrepreneurship Conference. Paper presented at In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London., .