SME Market Orientation: The Effect of Supermarket Loyalty Card Data: Institute for Small Business and Entrepreneurship Conference

Christina Donnelly, Geoff Simmons, Christina Donnelly, Andrew Fearne

Research output: Contribution to conferencePaper

Original languageEnglish
Number of pages270
Publication statusPublished - 5 Nov 2010
EventIn: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. - London
Duration: 5 Nov 2010 → …

Conference

ConferenceIn: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London.
Period5/11/10 → …

Cite this

Donnelly, C., Simmons, G., Donnelly, C., & Fearne, A. (2010). SME Market Orientation: The Effect of Supermarket Loyalty Card Data: Institute for Small Business and Entrepreneurship Conference. Paper presented at In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London., .