SME Market Orientation: The Effect of Supermarket Loyalty Card Data

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationUnknown Host Publication
PublisherInstitute for Small Business and Entrepreneurship
Number of pages270
Publication statusPublished - 5 Nov 2010
EventIn: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. - London
Duration: 5 Nov 2010 → …

Conference

ConferenceIn: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London.
Period5/11/10 → …

Cite this

Donnelly, C., Simmons, G., Armstrong, G., & Fearne, A. (2010). SME Market Orientation: The Effect of Supermarket Loyalty Card Data. In Unknown Host Publication Institute for Small Business and Entrepreneurship.