SME Market Orientation: The Effect of Supermarket Loyalty Card Data: Institute for Small Business and Entrepreneurship Conference

Christina Donnelly; Geoff Simmons; Christina Donnelly; Andrew Fearne

SME Market Orientation: The Effect of Supermarket Loyalty Card Data: Institute for Small Business and Entrepreneurship Conference

Christina Donnelly, Geoff Simmons, Christina Donnelly, Andrew Fearne

Research output: Contribution to conference › Paper › peer-review

Original language	English
Number of pages	270
Publication status	Published (in print/issue) - 5 Nov 2010
Event	In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. - London Duration: 5 Nov 2010 → …

Conference

Conference	In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London.
Period	5/11/10 → …

Bibliographical note

33nd Institute for Small Business and Entrepreneurship conference ; Conference date: 02-11-2010 Through 04-11-2010

Cite this

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title = "SME Market Orientation: The Effect of Supermarket Loyalty Card Data: Institute for Small Business and Entrepreneurship Conference",

author = "Christina Donnelly and Geoff Simmons and Christina Donnelly and Andrew Fearne",

note = "33nd Institute for Small Business and Entrepreneurship conference ; Conference date: 02-11-2010 Through 04-11-2010; In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. ; Conference date: 05-11-2010",

year = "2010",

month = nov,

day = "5",

language = "English",

}

SME Market Orientation: The Effect of Supermarket Loyalty Card Data : Institute for Small Business and Entrepreneurship Conference. / Donnelly, Christina; Simmons, Geoff; Donnelly, Christina et al.

2010. Paper presented at In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London..

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - SME Market Orientation: The Effect of Supermarket Loyalty Card Data

T2 - In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London.

AU - Donnelly, Christina

AU - Simmons, Geoff

AU - Donnelly, Christina

AU - Fearne, Andrew

N1 - 33nd Institute for Small Business and Entrepreneurship conference ; Conference date: 02-11-2010 Through 04-11-2010

PY - 2010/11/5

Y1 - 2010/11/5

M3 - Paper

Y2 - 5 November 2010

ER -