SME Market Orientation: The Effect of Supermarket Loyalty Card Data

Christina Donnelly, Geoff Simmons, Gillian Armstrong, Andrew Fearne

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Language	English
Title of host publication	Unknown Host Publication
Number of pages	270
Publication status	Published - 5 Nov 2010
Event	In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London. - London Duration: 5 Nov 2010 → …

Conference	In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London.
Period	5/11/10 → …

Donnelly, Christina ; Simmons, Geoff ; Armstrong, Gillian ; Fearne, Andrew. / SME Market Orientation: The Effect of Supermarket Loyalty Card Data. Unknown Host Publication. 2010.

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Donnelly, C, Simmons, G, Armstrong, G & Fearne, A 2010, SME Market Orientation: The Effect of Supermarket Loyalty Card Data. in Unknown Host Publication. In: Institute for Small Business and Entrepreneurship, hosted by Grand Connaught Rooms, London., 5/11/10.

Unknown Host Publication. 2010.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AU - Fearne, Andrew

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