Smart Moves: Developing the Interactive Media Sector - Interreg IVA Region - Northern Ireland (excluding greater Belfast), western Scotland and the six Republic of Ireland border counties.

This report profiles the interactive media sector in the Republic of Ireland, Northern Ireland and Scotland. It takes a more detailed look at the sector in the Honeycomb eligible areas in each of these countries - the border counties in the Republic of Ireland, Northern Ireland (excluding Belfast and greater Belfast) and the western seaboard of Scotland. The report identifies key challenges hampering development. It details future forecasts on the evolution and growth of the sector. It also develops case studies of interactive media activities, highlighting innovative companies in each of the eligible areas such as VBOT in the Republic of Ireland, Giglets in western Scotland and Performa Sports in Northern Ireland. The finds on the industry are presented and analysed. The report is also informed by interviews with industry in each of the eligible areas. Based on this evidence, recommendations on how to support the interactive media sector's sustainable future development are made.