Small firm marketing: Synthesisng and supporting received wisdom

Research output: Contribution to journalArticle

11 Citations (Scopus)
LanguageEnglish
Pages781-805
JournalJournal of Small Business and Enterprise Development
Volume18
Issue number4
DOIs
Publication statusPublished - 2011

Cite this

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title = "Small firm marketing: Synthesisng and supporting received wisdom",
author = "Aodheen McCartan",
year = "2011",
doi = "10.1108/14626001111179802",
language = "English",
volume = "18",
pages = "781--805",
journal = "Journal of Small Business and Enterprise Development",
issn = "1462-6004",
number = "4",

}

Small firm marketing: Synthesisng and supporting received wisdom. / McCartan, Aodheen.

In: Journal of Small Business and Enterprise Development, Vol. 18, No. 4, 2011, p. 781-805.

Research output: Contribution to journalArticle

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