| Original language | English |
|---|---|
| Pages (from-to) | 541-556 |
| Journal | Psychology & Marketing |
| Volume | 27 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published (in print/issue) - Jun 2010 |
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Selling Stories: Harry Potter and the Marketing Plot
- Stephen Brown
- , Anthony Patterson
Research output: Contribution to journal › Article › peer-review
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