Selling Stories: Harry Potter and the Marketing Plot

Stephen Brown, Anthony Patterson

Research output: Contribution to journalArticle

24 Citations (Scopus)
LanguageEnglish
Pages541-556
JournalPsychology & Marketing
Volume27
Issue number6
DOIs
Publication statusPublished - Jun 2010

Cite this

Brown, Stephen ; Patterson, Anthony. / Selling Stories: Harry Potter and the Marketing Plot. In: Psychology & Marketing. 2010 ; Vol. 27, No. 6. pp. 541-556.
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Selling Stories: Harry Potter and the Marketing Plot. / Brown, Stephen; Patterson, Anthony.

In: Psychology & Marketing, Vol. 27, No. 6, 06.2010, p. 541-556.

Research output: Contribution to journalArticle

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AU - Brown, Stephen

AU - Patterson, Anthony

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