Selling Stories: Harry Potter and the Marketing Plot

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@article{4a9e61bec0494af69ab5243516611caa,

title = "Selling Stories: Harry Potter and the Marketing Plot",

author = "Stephen Brown and Anthony Patterson",

year = "2010",

month = jun,

doi = "10.1002/mar.20343",

language = "English",

volume = "27",

pages = "541--556",

journal = "Psychology & Marketing",

issn = "1520-6793",

publisher = "John Wiley & Sons, Inc.",

number = "6",

}