Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies

  • Sharon Loane
  • , James Bell
  • , Mika Gabrielsson
  • , Z Al-Obaidi

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationInternationalization: Firm Strategies and Management
EditorsColin Wheeler, Frank McDonald, Irene Greaves
PublisherPalgrave Macmillan
Pages163-175
ISBN (Print)1403906718, 9781403906717
Publication statusPublished (in print/issue) - 2003

Cite this