| Original language | English |
|---|---|
| Title of host publication | Internationalization: Firm Strategies and Management |
| Editors | Colin Wheeler, Frank McDonald, Irene Greaves |
| Publisher | Palgrave Macmillan |
| Pages | 163-175 |
| ISBN (Print) | 1403906718, 9781403906717 |
| Publication status | Published (in print/issue) - 2003 |
Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies
- Sharon Loane
- , James Bell
- , Mika Gabrielsson
- , Z Al-Obaidi
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review