Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies

Sharon Loane, James Bell, Mika Gabrielsson, Z Al-Obaidi

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationInternationalization: Firm Strategies and Management
EditorsColin Wheeler, Frank McDonald, Irene Greaves
PublisherPalgrave Macmillan
Pages163-175
ISBN (Print)1403906718, 9781403906717
Publication statusPublished - 2003

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