Original language | English |
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Title of host publication | Internationalization: Firm Strategies and Management |
Editors | Colin Wheeler, Frank McDonald, Irene Greaves |
Publisher | Palgrave Macmillan |
Pages | 163-175 |
ISBN (Print) | 1403906718, 9781403906717 |
Publication status | Published (in print/issue) - 2003 |
Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies
Sharon Loane, James Bell, Mika Gabrielsson, Z Al-Obaidi
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review