Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies

Sharon Loane, James Bell, Mika Gabrielsson, Z Al-Obaidi

Research output: Chapter in Book/Report/Conference proceedingChapter

LanguageEnglish
Title of host publicationInternationalization: Firm Strategies and Management
EditorsColin Wheeler, Frank McDonald, Irene Greaves
Pages163-175
Publication statusPublished - 2003

Cite this

Loane, S., Bell, J., Gabrielsson, M., & Al-Obaidi, Z. (2003). Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies. In C. Wheeler, F. McDonald, & I. Greaves (Eds.), Internationalization: Firm Strategies and Management (pp. 163-175)
Loane, Sharon ; Bell, James ; Gabrielsson, Mika ; Al-Obaidi, Z. / Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies. Internationalization: Firm Strategies and Management. editor / Colin Wheeler ; Frank McDonald ; Irene Greaves. 2003. pp. 163-175
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language = "English",
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editor = "Colin Wheeler and Frank McDonald and Irene Greaves",
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Loane, S, Bell, J, Gabrielsson, M & Al-Obaidi, Z 2003, Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies. in C Wheeler, F McDonald & I Greaves (eds), Internationalization: Firm Strategies and Management. pp. 163-175.

Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies. / Loane, Sharon; Bell, James; Gabrielsson, Mika; Al-Obaidi, Z.

Internationalization: Firm Strategies and Management. ed. / Colin Wheeler; Frank McDonald; Irene Greaves. 2003. p. 163-175.

Research output: Chapter in Book/Report/Conference proceedingChapter

TY - CHAP

T1 - Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies

AU - Loane, Sharon

AU - Bell, James

AU - Gabrielsson, Mika

AU - Al-Obaidi, Z

PY - 2003

Y1 - 2003

M3 - Chapter

SN - 1403906718

SN - 9781403906717

SP - 163

EP - 175

BT - Internationalization: Firm Strategies and Management

A2 - Wheeler, Colin

A2 - McDonald, Frank

A2 - Greaves, Irene

ER -

Loane S, Bell J, Gabrielsson M, Al-Obaidi Z. Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies. In Wheeler C, McDonald F, Greaves I, editors, Internationalization: Firm Strategies and Management. 2003. p. 163-175