Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies

Sharon Loane, James Bell, Mika Gabrielsson, Z Al-Obaidi

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternationalization: Firm Strategies and Management
EditorsColin Wheeler, Frank McDonald, Irene Greaves
PublisherPalgrave Macmillan
Pages163-175
ISBN (Print)1403906718, 9781403906717
Publication statusPublished - 2003

Cite this

Loane, S., Bell, J., Gabrielsson, M., & Al-Obaidi, Z. (2003). Sales Channel Strategies in Export Marketing of Small and Medium-sized Northern Irish Design Companies. In C. Wheeler, F. McDonald, & I. Greaves (Eds.), Internationalization: Firm Strategies and Management (pp. 163-175). Palgrave Macmillan.