Role of Big Five Personality Traits in Sustainable Consumption Behavior

Kashifa Akbar; Yongsheng Jin; Minhas Mahsud; Muqarrab Akbar; Abdul Waheed; Rizwana Amin

doi:10.1145/3422713.3422750

Role of Big Five Personality Traits in Sustainable Consumption Behavior

Kashifa Akbar
, Yongsheng Jin
, Minhas Mahsud
, Muqarrab Akbar
, Abdul Waheed
, Rizwana Amin

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

9 Citations (Scopus)

Abstract

This body of knowledge analyzed the relationship between the big five personality traits (BfT) and sustainable consumption behavior (SCB) in social networking sites. This study contributes to the available literature on sustainable consumption behavior by using date from social networking sites users from Pakistan. The sample size was (n = 394). To analyze the data, causal modeling technique (SEM) was used. The study results reveal that there is a positive association of BfTwith SCB. The results contribute to increasing the understanding of SCB and marketing managers can develop strategies using these findings to gain a competitive advantage.

Original language	English
Title of host publication	Proceedings of the 2020 3rd International Conference on Big Data Technologies
Publisher	Association for Computing Machinery
Pages	222-226
Number of pages	5
ISBN (Print)	9781450387859
DOIs	https://doi.org/10.1145/3422713.3422750
Publication status	Published (in print/issue) - 23 Oct 2020

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being
SDG 4 Quality Education
SDG 5 Gender Equality
SDG 8 Decent Work and Economic Growth
SDG 9 Industry, Innovation, and Infrastructure

Keywords

structure equation modeling
Big Five personality traits
sustainable consumption behavior
empirical findings

Access to Document

10.1145/3422713.3422750

Cite this

@inproceedings{815b321073924b8a89bd94c00712d94e,

title = "Role of Big Five Personality Traits in Sustainable Consumption Behavior",

abstract = "This body of knowledge analyzed the relationship between the big five personality traits (BfT) and sustainable consumption behavior (SCB) in social networking sites. This study contributes to the available literature on sustainable consumption behavior by using date from social networking sites users from Pakistan. The sample size was (n = 394). To analyze the data, causal modeling technique (SEM) was used. The study results reveal that there is a positive association of BfTwith SCB. The results contribute to increasing the understanding of SCB and marketing managers can develop strategies using these findings to gain a competitive advantage.",

keywords = "structure equation modeling, Big Five personality traits, sustainable consumption behavior, empirical findings",

author = "Kashifa Akbar and Yongsheng Jin and Minhas Mahsud and Muqarrab Akbar and Abdul Waheed and Rizwana Amin",

year = "2020",

month = oct,

day = "23",

doi = "10.1145/3422713.3422750",

language = "English",

isbn = "9781450387859",

pages = "222--226",

booktitle = "Proceedings of the 2020 3rd International Conference on Big Data Technologies",

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}

TY - GEN

T1 - Role of Big Five Personality Traits in Sustainable Consumption Behavior

AU - Akbar, Kashifa

AU - Jin, Yongsheng

AU - Mahsud, Minhas

AU - Akbar, Muqarrab

AU - Waheed, Abdul

AU - Amin, Rizwana

PY - 2020/10/23

Y1 - 2020/10/23

N2 - This body of knowledge analyzed the relationship between the big five personality traits (BfT) and sustainable consumption behavior (SCB) in social networking sites. This study contributes to the available literature on sustainable consumption behavior by using date from social networking sites users from Pakistan. The sample size was (n = 394). To analyze the data, causal modeling technique (SEM) was used. The study results reveal that there is a positive association of BfTwith SCB. The results contribute to increasing the understanding of SCB and marketing managers can develop strategies using these findings to gain a competitive advantage.

AB - This body of knowledge analyzed the relationship between the big five personality traits (BfT) and sustainable consumption behavior (SCB) in social networking sites. This study contributes to the available literature on sustainable consumption behavior by using date from social networking sites users from Pakistan. The sample size was (n = 394). To analyze the data, causal modeling technique (SEM) was used. The study results reveal that there is a positive association of BfTwith SCB. The results contribute to increasing the understanding of SCB and marketing managers can develop strategies using these findings to gain a competitive advantage.

KW - structure equation modeling

KW - Big Five personality traits

KW - sustainable consumption behavior

KW - empirical findings

UR - http://dx.doi.org/10.1145/3422713.3422750

U2 - 10.1145/3422713.3422750

DO - 10.1145/3422713.3422750

M3 - Conference contribution

SN - 9781450387859

SP - 222

EP - 226

BT - Proceedings of the 2020 3rd International Conference on Big Data Technologies

PB - Association for Computing Machinery

ER -

Role of Big Five Personality Traits in Sustainable Consumption Behavior

Abstract

UN SDGs

Keywords

Access to Document

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