Abstract
Revenue Management (RM) emerged as a specific discipline in the mid-1980s. However,despite the fact that it has been seen as a set of techniques to influence customer demand and exploit theconsumer surplus, there has been a tendency for much of the research in the area to lack a consumer focus.What research there is tends to focus on three main areas, namely, the algorithm modelling of consumerbehaviour, consumer trust and fairness and consumer-centric marketing. The purpose of this article thereforeis to consolidate and synthesise existing consumer focused research in RM in these three key areas.
Original language | English |
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Journal | Journal of Revenue and Pricing Management |
Volume | 0 |
Early online date | 8 Apr 2016 |
DOIs | |
Publication status | Published online - 8 Apr 2016 |
Keywords
- revenue management
- consumer behaviour modelling
- trust
- fairness
- consumer-centric
- marketing