| Original language | English |
|---|---|
| Title of host publication | The Routledge Handbook of Tourism Marketing |
| Editors | Scott McCabe |
| Place of Publication | London |
| Publisher | Routledge |
| Pages | 370-380 |
| ISBN (Print) | 978-0415597036 |
| Publication status | Published (in print/issue) - 2014 |
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