Retailer Internationalisation: Overcoming Barriers to Expansion

Karise Hutchinson, Barry Quinn, Nicholas Alexander, Anne Marie Doherty

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

This paper develops an understanding of the barriers to retailer foreign market expansion focusing on SME retail firms. A qualitative methodology was adopted to obtain a holistic understanding of the key barriers to international expansion experienced by retailers from both the firm and industry-level perspectives. In light of the findings from the case companies and industry organizations in this study, the paper concludes that the main barriers to foreign market expansion experienced by SME UK retailers, both at the entry and growth stages, comprise internal and external factors. This paper not only provides an understanding of the barriers encountered by SME retailers but also considers how such problems may be overcome.
Original languageEnglish
Pages (from-to)251-272
JournalInternational Review of Retail, Distribution and Consumer Research
Volume19
Issue number3
DOIs
Publication statusPublished - Jul 2009

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