TY - JOUR
T1 - Repurchase intention in B2C e-commerce—A relationship quality perspective
AU - Zhang, Yixiang
AU - Fang, Yulin
AU - Wee, Kwok-Kee
AU - Ramsey, Elaine
AU - McCole, Patrick
AU - Chen, Huaping
PY - 2011/8
Y1 - 2011/8
N2 - Information systems professionals must pay attention to online customer retention. Drawing on the relationship marketing literature, we formulated and tested a model to explain B2C user repurchase intention from the perspective of relationship quality. The model was empirically tested through a survey conducted in Northern Ireland. Results showed that online relationship quality and perceived website usability positively impacted customer repurchase intention. Moreover, online relationship quality was positively influenced by perceived vendor expertise in order fulfillment, perceived vendor reputation, and perceived website usability, whereas distrust in vendor behavior negatively influenced online relationship quality. Implications of these findings are discussed.
AB - Information systems professionals must pay attention to online customer retention. Drawing on the relationship marketing literature, we formulated and tested a model to explain B2C user repurchase intention from the perspective of relationship quality. The model was empirically tested through a survey conducted in Northern Ireland. Results showed that online relationship quality and perceived website usability positively impacted customer repurchase intention. Moreover, online relationship quality was positively influenced by perceived vendor expertise in order fulfillment, perceived vendor reputation, and perceived website usability, whereas distrust in vendor behavior negatively influenced online relationship quality. Implications of these findings are discussed.
U2 - 10.1016/j.im.2011.05.003
DO - 10.1016/j.im.2011.05.003
M3 - Article
VL - 48
SP - 192
EP - 200
JO - Information and Management
JF - Information and Management
IS - 6
ER -