Reenergising Marketing Capabilities Towards Technology Adoption/Adaptation: A Case Study of Small Hospitality Firms in Changing Market Dynamics

Daniel Hsiang Hsu, Aodheen McCartan, Barry Quinn

Research output: Contribution to conference › Paper › peer-review

Fingerprint

Dive into the research topics of 'Reenergising Marketing Capabilities Towards Technology Adoption/Adaptation: A Case Study of Small Hospitality Firms in Changing Market Dynamics'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance