|Journal||Journal of Advertisng|
|Publication status||Published - 17 Dec 2003|
Access to Document
Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines. / Stevens, Lorna M. R.; Maclaran, Pauline; Brown, Stephen.In: Journal of Advertisng, Vol. 32, No. 1, 17.12.2003, p. 35-45.
Research output: Contribution to journal › Article › peer-review
TY - JOUR
T1 - Red Time is Me-Time: Advertising, Ambivalence, and Women's Magazines
AU - Stevens, Lorna M. R.
AU - Maclaran, Pauline
AU - Brown, Stephen
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Zoonen, Liesbet van (1994), Feminist Media Studies, London: Sage. Zuckerman, Mary Ellen (1998), A History of Popular Women's Magazines in the United States, 1792-1995, Westport, CT: Greenwood Press. AuthorAffiliation Lorna Stevens (M.A., University of Ulster) is Lecturer in Marketing, University of Ulster. Pauline Maclaran (Ph.D., University of Ulster) is Professor of Marketing, De Montfort University. Stephen Brown (Ph.D., University of Ulster) is Professor of Retailing, University of Ulster.
PY - 2003/12/17
Y1 - 2003/12/17
N2 - This study explores the concept of self for women in consumer culture, as it is played out in an experiential advertising campaign for a UK women's magazine called Red. The study qualitatively explores the tensions and ambivalences experienced by female participants in response to a campaign using the notion of self-indulgence and 'me-time', as they experience it in the context of their everyday lives. It shows how women attempt to reconcile the mixed emotions that the Red campaign evokes in them.
AB - This study explores the concept of self for women in consumer culture, as it is played out in an experiential advertising campaign for a UK women's magazine called Red. The study qualitatively explores the tensions and ambivalences experienced by female participants in response to a campaign using the notion of self-indulgence and 'me-time', as they experience it in the context of their everyday lives. It shows how women attempt to reconcile the mixed emotions that the Red campaign evokes in them.
M3 - Article
VL - 32
SP - 35
EP - 45
JO - Journal of Advertisng
JF - Journal of Advertisng
SN - 0091-3367
IS - 1