Abstract
Reconsumption refers to the act of rereading books, rewatching movies, revisiting places and re-experiencing hedonic experiences more generally. In a retrospective consumer culture, replete with prequels, sequels, reboots and rereleases, there is considerable scope for expansion. This article reconsiders the reconsumption concept. Based on an in-depth, 3-year study of neo-burlesquers in France, it reveals that reconsumption is evident in a communal context; that the concept is applicable to sequels not just re-experienced originals; that it holds good when ‘post-phenomenological’ research methods are employed; and that nostalgia is its driving force.
| Original language | English |
|---|---|
| Pages (from-to) | 391-410 |
| Number of pages | 20 |
| Journal | Marketing Theory |
| Volume | 18 |
| Issue number | 3 |
| Early online date | 31 May 2018 |
| DOIs | |
| Publication status | Published (in print/issue) - 1 Sept 2018 |
Keywords
- Reconsumption
- Nostalgia
- Neo-burlesque
- Retro