Reconsumption reconsidered: Redressing nostalgia with neo-burlesque

Marie-Cecile Cervellon, Stephen Brown

Research output: Contribution to journalArticle

3 Citations (Scopus)
33 Downloads (Pure)

Abstract

Reconsumption refers to the act of rereading books, rewatching movies, revisiting places and re-experiencing hedonic experiences more generally. In a retrospective consumer culture, replete with prequels, sequels, reboots and rereleases, there is considerable scope for expansion. This article reconsiders the reconsumption concept. Based on an in-depth, 3-year study of neo-burlesquers in France, it reveals that reconsumption is evident in a communal context; that the concept is applicable to sequels not just re-experienced originals; that it holds good when ‘post-phenomenological’ research methods are employed; and that nostalgia is its driving force.
Original languageEnglish
Pages (from-to)391-410
JournalMarketing Theory
Volume18
Issue number3
Early online date31 May 2018
DOIs
Publication statusPublished - 1 Sep 2018

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