Reconsumption reconsidered: Redressing nostalgia with neo-burlesque

Marie-Cecile Cervellon, Stephen Brown

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)
64 Downloads (Pure)


Reconsumption refers to the act of rereading books, rewatching movies, revisiting places and re-experiencing hedonic experiences more generally. In a retrospective consumer culture, replete with prequels, sequels, reboots and rereleases, there is considerable scope for expansion. This article reconsiders the reconsumption concept. Based on an in-depth, 3-year study of neo-burlesquers in France, it reveals that reconsumption is evident in a communal context; that the concept is applicable to sequels not just re-experienced originals; that it holds good when ‘post-phenomenological’ research methods are employed; and that nostalgia is its driving force.
Original languageEnglish
Pages (from-to)391-410
Number of pages20
JournalMarketing Theory
Issue number3
Early online date31 May 2018
Publication statusPublished (in print/issue) - 1 Sept 2018


  • Reconsumption
  • Nostalgia
  • Neo-burlesque
  • Retro


Dive into the research topics of 'Reconsumption reconsidered: Redressing nostalgia with neo-burlesque'. Together they form a unique fingerprint.

Cite this