Reconsumption reconsidered: Redressing nostalgia with neo-burlesque

Marie-Cecile Cervellon, Stephen Brown

Research output: Contribution to journalArticle

1 Citation (Scopus)

Abstract

Reconsumption refers to the act of rereading books, rewatching movies, revisiting places and re-experiencing hedonic experiences more generally. In a retrospective consumer culture, replete with prequels, sequels, reboots and rereleases, there is considerable scope for expansion. This article reconsiders the reconsumption concept. Based on an in-depth, 3-year study of neo-burlesquers in France, it reveals that reconsumption is evident in a communal context; that the concept is applicable to sequels not just re-experienced originals; that it holds good when ‘post-phenomenological’ research methods are employed; and that nostalgia is its driving force.
LanguageEnglish
Pages391-410
JournalMarketing Theory
Volume18
Issue number3
Early online date31 May 2018
DOIs
Publication statusPublished - 1 Sep 2018

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Cervellon, Marie-Cecile ; Brown, Stephen. / Reconsumption reconsidered: Redressing nostalgia with neo-burlesque. In: Marketing Theory. 2018 ; Vol. 18, No. 3. pp. 391-410.
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Reconsumption reconsidered: Redressing nostalgia with neo-burlesque. / Cervellon, Marie-Cecile; Brown, Stephen.

In: Marketing Theory, Vol. 18, No. 3, 01.09.2018, p. 391-410.

Research output: Contribution to journalArticle

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