Original language | English |
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Title of host publication | Reaching Consumers of Emerging Markets. |
Subtitle of host publication | 2017 Annual Conference of Emerging Markets Conference Board |
Publication status | Published (in print/issue) - 7 Jan 2017 |
Reaching BoP consumers through BoP producers: Case of a Farmer Producer Company in Madhya Pradesh
Sandeep Rawat, Anita Basalingappa
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review